If you’re new to the site, sign up for Product Hunt before your actual launch and learn the nuts and bolts of the site. Yes, this may seem like an obvious thing to do, but it’s seriously well worth your time. Here are 7 best practices that led to our success: 1) Sign up. Now that you have a clear understanding of what’s at stake, remember you only launch once, and that is why you should go all in with your Product Hunt campaign. We then followed by explaining how our smart browser Ulli alleviated these common pains and turned the mobile searching experience into a seamless and intuitive one. In our case, we showed people the pain of using the Internet on a mobile device: small keyboard, making typos, complicated gestures, two-hands needed. We found the most effective way to reach our audience was by highlighting the problem first. We went through many variations, testing different ways to get our key points across. What’s more, the community is full of early adopters □️, curious investors □, and similar entrepreneurs ✌️ - three core demographics to target during a launch.īefore jumping into your Product Hunt launch campaign, it is important to refine your product’s pitch. If done well, you can get great traction, and amplify one of the most crucial moments for your company and product. It takes serious preparation to nail the ultimate launch on the site. However, launching on Product Hunt isn’t as simple as submitting your product to the site. Just to give you an idea, public relations tool Muckrack says there are more than 728,000 unique monthly visitors on Product Hunt, showing the site’s extensive reach.Īnd the most upvoted products of the day receive even more exposure the following day, as they are featured in Product Hunt’s daily newsletter which hundreds of thousands of subscribers receive! The products with the most upvotes combined with the site’s secret algorithm are featured on the front page, giving top submissions credibility within the community and maximum exposure. “It’s actually an app”Įach day, hundreds of new products are submitted to Product Hunt, which the community can upvote. Ryan about to explain to Loïc that Ulli is not their mascot. It gives anyone the chance to showcase their cool idea in front of a large, knowledgeable, and engaged audience. Today, Product Hunt is the place to launch not only tech products, but also books, podcasts and games. As Ryan puts it, it’s a way for people to “geek out” on what’s new and cool. Sick and tired of bouncing from site to site, he designed Product Hunt to foster a tight-knit community of like-minded people who were in search of hottest new tech. Product Hunt was originally developed in 2013 by Ryan Hoover, who was in search of a one-stop destination to discover new tech products. In case you’ve been living under a rock, don’t worry, I’ve got you covered. I’ll walk you through some key steps and strategies that allowed our app Ulli, a smart browser for mobile, to receive the most upvotes on the days of its launch, and eventually get nominated for 2016 Mobile App of the Year as part of the Golden Kitty Awards! □□īut before we dive into the details, let’s quickly cover some basics. So you want to have a successful launch on Product Hunt?…Well, who doesn’t?! Our team recently went through the whole process and finished with some pretty interesting takeaways from this unique experience.
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